Social Media Optimization
Most people are visual and will be more likely to click on an image of interest while surfing the web. Optimizing your website to look good on social media can help your website attract more customers. Learn more below.
Most people are on social media networks much more than your website, so wouldn't it make sense to make sure your web pages are optimized to share on social media?
If your company is not harnessing the wave of social media, you are missing the boat!
At one point, many speculated that social networking websites would be primarily for leisure and entertainment only. It is now clear that businesses must involve themselves with what consumers are sharing. With social networking giants like Facebook, LinkedIn, and Twitter, what people are posting or "tweeting" about matters, because they could be discussing your products and services. Your website should not only convey your message, but it should be easily shared on social networking platforms. We can help you achieve this quickly through Social Media Optimization (SMO).
What are the factors I should consider when budgeting for Social Media Optimization:
- Is my website optimized for search engines? When people share websites, search engines index and categorize the shared links. If your website is not optimized for search engines, you may not be included in organic search results.
- If using Adobe Flash or a database driven website, will your site provide the specific pages desired? Many websites are programmed in a way that makes it difficult or impossible to visit a webpage directly; the visitor must first visit the homepage. This could lead to a lot of abandoned visits. This is also part of search engine optimization.
- Is my website up to date and relevant? There is nothing worse than visiting a website with old content. Before you start the SMO process, you may need to update your website.
How is SMO typically priced?
This is dependent on a number of factors, and keep in mind that you will need a recurring budget to market your website once it is optimized. SMO is also priced based on how your site is currently built, since this determines how much time it will take to optimize each page.